Elisha Bloomer didn’t allow this disaster to ruin him. When his hat business was in its prime, Bloomer had invested the majority of his wealth into the growing city. His purchases included those selling “for a song in the howling wilderness” as his executor claimed during the selling of his estate. He made unconventional purchases in upper Manhattan and built homes there. Though his acquaintances were delighted to walk out in what was then considered the country to see them, the homes were dubbed “Bloomer’s Folly.” He was considered a laughing-stock for believing that anyone would consider buying homes so far north.
But the public had to admit that his homes were built with integrity including those not built in such “foolish” places as upper Manhattan. In the Ninth Ward where 210 stands, an 1888 article noted that his buildings were “solid, substantial structures – no cheap veneering. They impressed their character upon the surrounding locality, and to Mr. Bloomer, probably as much as to any other man, Ninth Ward owes that air of solid respectability for which it is still noted.”
Once having been considered a man of folly, the mad hatter of New York, Elisha Bloomer, left a substantial real estate trust to his five daughters who reaped the benefits of not only well negotiated purchases, but buildings which were structurally sound and architecturally beautiful.
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